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UXUI Revamp   –––   2019

CPS CHAPS (Jaspal)

Role

Design Lead (Visual Design)

Tools Used

Sketch, Adobe Photoshop, 

InVision, Jira

Summary

Jaspal Group is a national leader with 16 home and lifestyle products brands. Help create a more unified UI & UX experience to increase online sales, ensure the sites are easy to navigate and mobile-friendly.

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The Process

Discovery

  • Site Audit

  • Competitor Landscape

  • Goals & Ambitions

  • User Journey 

  • Creative Exploration

Delivery

  • Wireframe

  • Visual Design

  • UAT

  • Style Guide

Creative Digital Exploration & Direction

Consists of selected designs and components at their exploratory stage.

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Modular Development

 Designing flexible modules that help CPS CHAPS elevate their campaigns and put forth new collections without reinventing the entire website.

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Mobile First Approach

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Digital Transformation

We streamlined the shopping and transaction experience without compromising the bold and sophisticated brand story of CPS CHAPS.

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